Service 02
Marketing & lifecycle automation
Marketing lifecycle automation turns segmentation, campaign hand-offs and reporting into scheduled systems that surface exceptions rather than demanding daily attention. The goal is a marketing operation that keeps running correctly on the weeks nobody has time to babysit it.
You probably need this if
01
Reporting is rebuilt by hand every month
02
Campaign hand-offs depend on someone remembering
03
Segments drift out of date and nobody notices
What we build
How this works in practice.
The repetitive parts of marketing operations — segmentation, hand-offs, reporting — turned into systems that run to a schedule and surface exceptions instead of demanding attention.
- Lifecycle and nurture flows wired to real product signals
- Content and campaign hand-offs between tools
- Cross-channel reporting assembled automatically
- List hygiene and consent handling that stays compliant
FAQ
Questions about marketing & lifecycle automation
Do you replace our marketing platform?
No. We automate around the platform you already pay for, connecting it to product data and the rest of your stack. Replacing a marketing platform is expensive and rarely the actual problem.
How do you handle consent and list hygiene?
Consent state is stored in one system of record and synced outward, so an unsubscribe anywhere is honored everywhere. Suppression and hygiene rules run on a schedule rather than being cleaned up manually before each send.
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Tell us what’s still done by hand.
One workflow, honestly described. We’ll tell you whether it’s worth automating.
Map this workflow