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Service 02

Marketing & lifecycle automation

Marketing lifecycle automation turns segmentation, campaign hand-offs and reporting into scheduled systems that surface exceptions rather than demanding daily attention. The goal is a marketing operation that keeps running correctly on the weeks nobody has time to babysit it.

You probably need this if

  • 01

    Reporting is rebuilt by hand every month

  • 02

    Campaign hand-offs depend on someone remembering

  • 03

    Segments drift out of date and nobody notices

What we build

How this works in practice.

The repetitive parts of marketing operations — segmentation, hand-offs, reporting — turned into systems that run to a schedule and surface exceptions instead of demanding attention.

  • Lifecycle and nurture flows wired to real product signals
  • Content and campaign hand-offs between tools
  • Cross-channel reporting assembled automatically
  • List hygiene and consent handling that stays compliant

FAQ

Questions about marketing & lifecycle automation

Do you replace our marketing platform?

No. We automate around the platform you already pay for, connecting it to product data and the rest of your stack. Replacing a marketing platform is expensive and rarely the actual problem.

How do you handle consent and list hygiene?

Consent state is stored in one system of record and synced outward, so an unsubscribe anywhere is honored everywhere. Suppression and hygiene rules run on a schedule rather than being cleaned up manually before each send.

Related work

Systems like this, written up.

All work

Other services

Tell us what’s still done by hand.

One workflow, honestly described. We’ll tell you whether it’s worth automating.

Map this workflow